![]() “They say they’re the ‘anti-gym,’ but they have the same machines, free weights and cardio as everywhere else,” Bowman says. Bowman, an ex-cop, integrates target shooting in his routines. And he says his gym is more of a true “anti-gym.” It’s his garage, with a spinning bike, massage studio, kickboxing bags and a shooting range. Instead of rubber chickens, Bowman trains with reverse psychology and goal-setting. Although he admits some of the edginess has made him chuckle, he says there are better ways to motivate people, and loaded names like “chubbies” don’t consider genetics and individual health issues. That would be one of Karolchyk’s stock sound bites.īoulder trainer Max Bowman agrees that the Anti-Gym concept is too over-the-top for Boulder. But who hates the Anti-Gym? A bunch of ugly women with saggy butts eating a muffin with their muffin top.” “When you meet a bunch of hot girls with nice butts and a great waist that hate us, I’ll be worried. “By God, there are a lot of fanatics who see my (Anti-Gym) pin and want to shoot us,” Karolchyk says. He says he regularly visits Pearl Street to hand out glow-in-the-dark condoms to people who are curious about the Anti-Gym and cupcakes to the “haters.” (That’s on top of the hundreds of Hostess Cup Cakes that personal trainers throw at members each day, of course.) Karolchyk admits his annual contest for the hottest girl in Colorado doesn’t go over well in liberal Boulder, and neither does the whole “mooing” thing. The angry women who would put a bomb in a cupcake and leave it at our door.” No, Karolchyk says, he would never set up shop here because of the Boulder extremists - “The ones on the running trail with their Rambo knives who would blow up our facility. It has two Colorado facilities and plans for 26 more across the country in the next three or so years. Karolchyk uses that to catapult his business onto blogs and into conversations, creating such a buzz that in the Anti-Gym’s second year, it has more than 600 members. He knows what makes a catch phrase (his Web site offers, “For more information or a great quote, contact…”), and what to say to get under people’s skin, er, fat. Karolchyk is difficult to frazzle, completely unapologetic and also strategic. Karolchyk is muscles, sharp blue eyes, a shaved head and a loud, staccato voice that speaks quickly yet well rehearsed. Not that Michael Karolchyk doesn’t appear hard-core. They shake their heads at its marketing tactics that they call “all hype” - something that the hard-core athletes of Boulder would never buy. Some Boulder trainers and athletes call the Anti-Gym unnecessarily brutal, sexist and shallow. Like if your team has a good workout, shot glasses of vodka wait for you at the counter.
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